Posts
The Ins And Outs Of The Best Nail Polish: A Rundown For New Salon Owners
>> Wednesday, October 23, 2013
Anyone planning on opening a new nail polish salon has much to consider. Of course, some of these you've probably already considered - location, build-out, mission statement, starting capital, etc. But, once you're at the stage of stocking your shop and drawing up your beauty menu, the decisions don't become any less pivotal. After all, what you offer and how well you do it will ultimately determine the success of your business. We all know advertising only does so much!
So, we've drawn up a list of important things to include on your list of can-do's. These three things are the things that will make you and your salon important to customers.
Metallics - Sure, you'll get plenty of customers coming in for bright, cheerful colors, and it's a good idea to have a full range of ordinary nail polish in stock for this very reason. But sometimes your clients are going to want to take color a step further - and that's when you'll need to whip out the metallic stuff. Metallic polish comes in all colors, from silver and gold to aqua, chartreuse, and rose, and is perfect for big occasions such as New Year's Eve.
Decals - It is your responsibility as a nail artist to master the art of fine detailing, at least to some extent. Every once in a while, however, you'll be asked to reproduce a detail beyond your abilities. These are the occasions to whip out the decals. Have a range of designs available, from the cute (flowers, hearts, animals) to the kooky (lightning, skulls, facial features, letters). Make sure you have a number of jewel decals on hand. Many people are going to ask for a little bling-bling in their paint job.
Gel (shellac) nail polish- Also known as "shellac," gel currently rivals bling in nail trend popularity. The reasons are simple: gel nail polish is thicker, stronger, and longer lasting than traditional nail polish. Since customers can't get it at home, it's an indispensable thing to include in your list of offerings. Applying gels requires time and the help of a UV lamp. Make sure you and your employees are all schooled in gel application before you open up. Also make sure you keep only top-of-the-line polish in stock.
So, we've drawn up a list of important things to include on your list of can-do's. These three things are the things that will make you and your salon important to customers.
Metallics - Sure, you'll get plenty of customers coming in for bright, cheerful colors, and it's a good idea to have a full range of ordinary nail polish in stock for this very reason. But sometimes your clients are going to want to take color a step further - and that's when you'll need to whip out the metallic stuff. Metallic polish comes in all colors, from silver and gold to aqua, chartreuse, and rose, and is perfect for big occasions such as New Year's Eve.
Decals - It is your responsibility as a nail artist to master the art of fine detailing, at least to some extent. Every once in a while, however, you'll be asked to reproduce a detail beyond your abilities. These are the occasions to whip out the decals. Have a range of designs available, from the cute (flowers, hearts, animals) to the kooky (lightning, skulls, facial features, letters). Make sure you have a number of jewel decals on hand. Many people are going to ask for a little bling-bling in their paint job.
Gel (shellac) nail polish- Also known as "shellac," gel currently rivals bling in nail trend popularity. The reasons are simple: gel nail polish is thicker, stronger, and longer lasting than traditional nail polish. Since customers can't get it at home, it's an indispensable thing to include in your list of offerings. Applying gels requires time and the help of a UV lamp. Make sure you and your employees are all schooled in gel application before you open up. Also make sure you keep only top-of-the-line polish in stock.
About the Author:
Nail polish is a part of most people's daily cosmetic routine. All these nail products, gel polish are available in large variety and combination to provide women a complete nail care. There are many interesting stuff that you can acknowledge at www.nailuvpolish.com.
0 comments:
Post a Comment